MARKETING ORGANIZATION DESIGN

Proficio Consulting helps clients to structure their marketing and advertising organizations to best meet their current and long-term goals and objectives.

Proficio Consulting turns businesses inside out, and then reassembles them, better than before, with a focus on flexibility, responsiveness and cost-effectiveness.

The Marketing Organization Design process often involves:

Conducting interviews and focus groups within the organization to assess its skills and systems, and to identify opportunities for cost savings and efficiencies.

Conducting a technology and equipment assessment.

Holding discussions with clients and former clients to identify strengths and weaknesses, as well as potential strengths and weaknesses.

Assisting in planning and goal setting by developing a long-term strategy for managed growth.

Providing recommendations for staffing, reorganization, compensation, systems, training and other critical areas of the organization.

 

CASE STUDY


 

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